Whether you’re a blogger, social media aficionado, or just a plain old Internet entrepreneur, you take the science behind search engines very seriously. How easy it is for people to find you via Google, Bing, or Yahoo is essential in achieving online success in any field. You don’t need to consult the professional expertise of a paid search or creative agency to figure that out. But the foundations of modern search engine understanding sit atop an increasingly archaic system of search engine performance. It won’t be long before breakthrough consumer-based tech advancements, particularly smartphones, change the way websites are discovered by web browsers. Here are just six ways in which the way we search is set to change significantly over the next several years:
You’ve no doubt by now have heard of Siri, Apple’s latest app made exclusive for the recently released iPhone 4S. You can ask Siri an assortment of questions and she will seek the answers for you by consulting a variety of online databases, but mainly search engines. It won’t be long before everyone is equipped with such a personal assistant app. No longer will people be typing in searches; they’ll be commanding them vocally. How this will affect things such as SEO is anyone’s guess.
Apps such as Google Googles, which is free for anyone with Android-powered smartphones to use, people can scan just about any image – digital or in print – and the software will locate similar imagery on the Internet. This helps in finding out the artist of a painting you admire, or learning the story behind a photograph. This essentially eliminates typed searches for such information. But it also creates a whole new technique for finding information that entrepreneurs online can take advantage of.
The time will come when apps such as Siri will collectively perform all of these functions. But in the meantime, sound recognition search software will rise as an independent entity. It won’t be long before a smartphone app will be able to recognize the recorded song of a particular bird. What about other specific sounds? Audio-based searches that by-pass text will be a component of future search engines.
With the advent of smartphones, advertisers are able to hone in on the exact locations of web users through the GPS technology inherent in every device. Once upon a time, local and Internet marketing were two separate entities. But recently they’ve been combining at a rate that’s sure to grow exponentially. Advertisers will care not only about how much traffic you get and where it is and where it goes online – they’re going to want to know where these visitors are in the real world as well.
Not everything about the age of the smartphone is in favor of futurism when it comes to matters of search engine habits and data. The cramped and limited technology of today’s devices, when compared to desktop powerhouses, ultra-fast laptops, and tablets, means that users are conducting traditional web searches in unorthodox ways, which skewer expectations drawn from traditional SEO strategy. Keep in mind that in some instances, we’ve gone back a step in terms of the habits of web browsers when we factor in the use of the web-accessible smartphone.
For all of the above reasons, Google had long ago began to take the necessary steps in ensuring that mobile web searches are kept separate from traditional searches when it comes to establishing PageRank. The brains behind the world’s chosen search engine are well aware of the changing nature of web-browsing habits and have devised independent algorithms for specific crawlers to adhere to when evaluating a website’s mobile attractiveness. Never forget that at the end of the day, Google writes the rules on how 99% of the world receives its information, and how 100% of enterprises can use the Internet to better their business earnings.
Search engines are the gatekeepers between web users and web knowledge. But the traditional text-based search is quickly being replaced by searches conducted through images, sounds, and advancing artificial intelligence. This results in a changing nature of the game. To be successful on the Internet, whether blogger or otherwise, you must respect the awesome power of the search. But to remain successful, you must always pay attention to how the dynamics of this power are changing.
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