Blog is one of the best tools in an internet marketer’s inventory. Apart from the regular benefits of blogging having a corporate blog helps you build links, leads and legacy. Link Building for a corporate blog needs different strategy as various barriers like brand identity.
RSS and Blog Directory Submission
RSS and feed directories are sites which allow submission of blogs and blog feeds. Submitting blogs to such sites not only gives back links to blog page but also builds links automatically to individual blog posts as and when it is written. Another advantage of this method is it gives your blog an opportunity to have anchor text optimized back link to your site unlike other methods.
Link bait is the art of getting links by incentivizing an author through monetary or emotive methods. Link bait is a great way to get links in a short span of time. Content creation and marketing of link bait generally involves the following steps…
- Generation of link bait ideas by discovering content which almost always get back links.
- Content creation around the topic.
- Discovering people who already linked to such content in the past.
- Blogger, twitter and link outreach.
- Measuring success.
Periodic link bait generation and marketing helps develop organic back links to site.
You have wealth of data already available on your blog and not many know it exists. Use blogs, Q&A and forum conversations to unearth topics which you have already covered on your blog. Community participation helps you build links which not only help in search engine rankings but also brings in tons of traffic and builds though leadership.
Know any other way to build links to corporate blog? Share it in the comments.
| For a limited time I'm sharing some select Tips and Tricks and How-To Guides for FREE. |