Blogging has developed into an art form. The demand for quality content is increasing, particularly on the professional sites, and the quick way to lose an audience is to ignore that fact. The big “Don’ts” in blogging are almost as important as SEO.
Fundamental “Don’ts” – The most common mistakes are all too common:
1. The scrambled blog:
This is basically a mess. It looks like it’s been written by a puppy holding a crayon. Everything is everywhere. Finding anything is either impossible or unlikely. The blog looks directionless, and there are sports items next to strange car repair rituals and cat grooming.
2. The antique blog:
Everything seems to have come from 1994, or some other mythological place. The Smithsonian may like it, but don’t expect hordes of hits. It looks like you’re not operating. Some brave souls may post comments, but not many.
3. The glitzy blog:
These things are distraction factories. Everything else but the blog is visible. There may be a blog in there somewhere, but after you’ve been hit with the wonderful apps and the flashy promo screens and pop-ups, who cares? Someone looking for information will get intolerant in a hurry if they have to wade through too much production.
4. The “all ads” blog:
A major turnoff, and a very effective one, the blog which is 200% ads will really get on people’s nerves. Blogs with sound byte intros in particular are nerve wracking, and the “dazzling” ads can be infuriating, particularly to people trying to post a comment.
5. The “outsourced from idiots” blog:
This type of blog includes material from people whose apparent sole purpose in life is to see how many typos and how much lousy grammar they can fit into an article. Outsourcing these materials is pure poison, and it will put off readers, particularly the literate variety.
6. The “talkback” blog:
This was fashionable for about 5 seconds in 1997. The vicious snarling rant with associated mutual flaming and general insanity may be OK for US political news and other circuses, but in a blog it’s just annoying.
7. The “old news” blog:
This is the exact opposite of the intention of a blog. Another case where political blogs are a great example of how not to do a blog, the “old news” blogs are full of the past, about topics from which everyone else has long since moved on.
8. The doom and gloom blog:
Nobody needs more doom, particularly now. Saying “ouch” doesn’t heal a broken leg, and nor do dire, doom-laden blogs. If things are lousy, suggest a fix, or come up with a new take on the situation. Either that or become a mortician.
The best way to get readers and create a great blog is to have fun, and stay current. Get your Search Engine Optimization right, use the right tags, and stay focused on doing your best quality work. Target the people who’ll appreciate the value of your materials, and you blog will be your best friend.
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