Content that is created specifically for the Internet should be structured and written much differently than content written for magazines or newspapers. You are not only trying to provide content that will be valuable to the reader, but you also need to make sure the article adheres to SEO principles. SEO principles make sure that articles are visible in search engines and that people can actually see the web page when they conduct a search. The following are 5 ways to craft content that satisfies both search engines and users.
Relevant and Useful Content
First and foremost, you will want to create content that is relevant and useful. Do your research and make sure that the content is correct and valuable. Don’t write any facts or statistics that you have not verified with at least two reliable sources. Keep the reader in mind when you are writing the content. Strive to say new things and don’t just regurgitate information that is common knowledge. Don’t make content overly simplistic or complex. Make sure that the content is valuable and new, but not so technical that you need an advanced degree to decipher it.
You want to make sure that content always passes the “so what?” test. Make sure that there is a specific reason for every sentence that you write. Analyze each sentence and see if there is a better way to write it. Make sure that each sentence connects with one another and flows well. Also, don’t go off on any tangents – stick to the topic.
Make sure that your content is scannable. Most readers spend just a couple of seconds scanning Internet content. If they do not find what they want quickly, they will move on. Make sure that important facts stick out and can be located quickly. Part of making content scannable is making sure there is a lot of space. If all people see is content all over the page with no breaks or space, it will seem daunting and they will probably not even read the first paragraph.
Incorporating relevant keywords into your content is essential for getting your web site to show up in search engines. Usually, the main keyword you use in your article is the title. If your title is too long, the keyword phrase should be a shorter version of the title. It is also a good idea to include additional keywords that are relevant to the topic. You usually want to shoot for a SEO keyword density of 2 to 3 percent. Make sure that the keywords are incorporated into your article naturally. The phrases should not sound awkward or clunky. Hiring professionals for article writing services that are very familiar with writing for the web and with SEO would be a very good option if your SEO and keyword phrase placement and structure is a little rusty.
You want to make sure that the structure is well-organized and visually pleasing. Keep paragraphs short and use subheads throughout the article to break it up. Use bullet points or numbering when necessary to break up content. Put your most important and relevant information near the top. Use a font and color scheme that is simple and appealing.
Keep It Short
Keep things short and to the point. It is usually best to skip the creative writing and keep things concise. Value brevity and make sure you keep your word count in check. An average length for most web content articles is around 500 words. Any longer than that and you risk losing the attention of your reader.
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