What is Page Rank ?
PageRank is a numeric value that represents how important a page is on the web. Google figures that when one page links to another page, it is effectively casting a vote for the other page. The more votes that are cast for a page, the more important the page must be. Also, the importance of the page that is casting the vote determines how important the vote itself is. Google calculates a page’s importance from the votes cast for it. How important each vote is taken into account when a page’s PageRank is calculated.
PageRank is Google’s way of deciding a page’s importance. It matters because it is one of the factors that determines a page’s ranking in the search results. It isn’t the only factor that Google uses to rank pages, but it is an important one.
#1 Content – Packing your website full of useful content is one of the best ways to get inbound links. When you have a lot of content other webmasters will naturally link to you because your site will be valuable to them and their visitors.
Testimonials – A big trend on the internet right now is adding testimonials to websites. The site owners typically get the testimonials from their site visitors and business customers. In exchange for the testimonial they usually give a link back to your website.
Online Directories – There are hundreds of online directories that accept website submissions. This is a very good technique for getting one way inbound links. Many of the top directories require you to pay for inclusion or provide a link back to their directory. You can give the link back if you want, or pay if you have the extra money. However, there are also numerous directories that will accept your website without payment or a link back.
Articles – Writing articles is one of the best techniques for getting one-way inbound links to your website. Many webmasters are looking for more content for their websites and Ezines. You can provide them with that content by writing articles and submitting them to websites, Ezines, and article directories.
Free E-book – You can write an e-book and offer it for free in exchange for a link to your website. You can also put links to your website and other affiliate links in the e-book. Putting the links in the e-book will increase your website traffic and affiliate profits.
Blogs – There are actually a few ways to get one-way inbound links with blogs. The first way is simply to host a blog on your website and update it frequently. People tend to link to blogs because they provide content that is constantly being updated.
#2 Increase Your Reciprocal Links –
The search engines take into account the amount of times a keyword is searched on. The more popular a keyword is that describes your business, the more points you gain for having good keywords. Once all of the criteria are looked at, the points are added up and in a nutshell, this determines your page rank. The higher your page rank, the higher you are listed in the engine. This is a time tested approach and it works in both Directories such as Yahoo! and also in Spider Search Engines such as Google. What you do is setup a link trading directory and makes categories just like a mini Yahoo! except you have them all relate to your market. This provides keyword density and it also gives your link popularity a big boost.
#3 Add More Content –
You will ask me why to add more content
Does your homepage has lots of backlinks, but few words on it ?
Do You’ve got 50,000 pages, but only 100 have more than 50 words on them?
Do you’ve got the same content on your pages as 50 other sites have?
Do you’ve got hundreds or thousands of product pages that only have a small description?
Does there’s nothing on your site that’s “link worthy” from your peers, or from anyone else?
Do you’ve been targeting 3-4 “big phrases”, but have been ignoring all the other phrases?
How it works ?
This is a great technique that also works in both Directories and Spider Search Engines. By adding more content you will keep people who click over to your site there longer and this gets your ranking up in the Directories such as Yahoo! because they track how long a visitor stays at your site. If they click their back button then you will be shown as a site which doesn’t help the visitor which will decrease your rank.
#4 Improve Your Sites Load Time –
This is another that works with both Spider Search Engines and Directories. This will improve your ranking in Directories because it will keep more of the visitors that click over to your site there longer. Internet users want information and they want it now. If your site loads like molasses then they are going to leave. Directories track how long a visitor stays at your site and rank you accordingly. If a visitor leaves immediately then you’re rank goes down because your site was tagged as “not useful”. It will improve your ranking in Spider Search Engines because the spiders check for load time and load speed is part of the ranking system when they calculate relevance of a site.
#5 Improve Your Keyword Density –
This one only works for Spider Search Engines. The reason is because Directories only review & list you once so you can change your keyword density after they list you but the review and placement of your site has already happened. Keyword density can vary when analyzing a page for various search engines. Different search engines may use different stop words or stemming techniques, resulting in a word being counted by one engine and not counted by another. Aside from the problem of determining what constitutes a word, there is also the problem of determining which tags various search engines will support. The most basic scenario might have a search engine using only body text. More elaborate scenarios might have a search engine using body text, ALT tags, META tags, comment tags, and a handful of other tags. For example, if a keyword is used 5 times in page with 100 index able text words, the page has a keyword density of 5%. Generally, keyword density should be high enough that a keyword is recognized as a main topic of a page and not an incidental, unimportant word. At the same time, keyword density should not be too high, as some search engines may penalize a page for keyword stuffing.
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